2019
The first freezer test
Lick started with a small batch experiment and a goal to make dessert feel brighter, more social, and more memorable.
Our History
A fun brand lands harder when the story feels real.
This page turns a placeholder into a narrative anchor. Customers, partners, and future employers all get a clearer sense of the project when there's context behind the visuals.
2022
Neighborhood favorite
Pop-ups and local tastings helped shape the menu, the mascot, and the playful tone of the brand.
Now
Growing beyond the counter
The next chapter is digital: a stronger site, more structured flavor launches, and a better path from discovery to purchase.